COMME des Pokémon, Go!

The Poké plot thickens as CDG becomes the franchise’s latest collaborator.

On August 20, CDG — COMME des GARÇONS’ more youthful and accessible imprint — confirmed its Pokémon collaboration in an Instagram post, which included a collaborative logo and a caption full of hashtags like #CDGpokemon and #pokemon.

And honestly, that’s about it. COMME des GARÇONS CDG merely announced the partnership and dipped, leaving us with no product pics, just vibes (for now).

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I’m sure first looks at CDG x Pokémon’s offerings are set to hit our feeds any day now. Nonetheless, CDG fans already have concerns, considering few fashion labels have mastered a solid Pokémon linkup.

“Well, this is gonna be interesting,” an Instagram user stated under CDG’s announcement post.

“I have never once seen a good Pokémon fashion collab. I really hope this proves me wrong,” read another comment. Another user said, “Please make it more than just Gen 1. I’m begging you.”

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Certainly, CDG heads have every right to have their doubts. Remember the Disney collab, CDG’s failed attempt at making Mickey Mouse streetwear-cool?

In short, the CDG x Disney collab ended up being “pretty meh,” as Highsnobiety editor Sam Cole put it (and I agree).

Even so, I’m still keeping hope alive for a satisfying CDG x Pokémon linkup.

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From the 1990s well into the aughts, Pokémon had our eyes glued to the television and GameBoy screens. In 2016, Pokémon GO had us running into trees and even each other trying to catch the game’s prized characters.

Navigating the pandemic in 2020, many found a renewed comfort in Pokémon, taking trading cards’ values to new staggering price points (I’m talking six-digit figures).

In the same breath, collaborative Pikachu tees rolled off assembly lines to fashion brands’ likings.

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And then, there was Logan Paul, who honestly needs to stay as far away from anything Pokémon-related for the franchise and humanity’s wellbeing.

Poké universe is still having a moment even after its 25th anniversary celebrations. So far into 2022, Pokémon has linked with fitting and unlikely partners, ranging from Billionaire Boys Club to CASETiFY.

How about that Poké Ball AirPods case?

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Now, COMME des GARÇONS CDG advances the Pokémon mania with its upcoming collab of God knows what. Monochrome Pikachu tees? Trippy Poliwhirl hoodies? Reshiram wallets?

The real question is: will we want to collect ’em all, the CDG x Pokémon collection that is?

Only time (and an official product unveiling) will tell.

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